Stories capture the imagination and inspire the human experience.

Storytelling is an integral part of the human experience. Even as children, we quickly become enthralled by narratives that let our imaginations soar. Stories allow us to find meaning, share wisdom, process emotions, and connect. 

Stories are how we communicate values, record history, and define culture. Storytelling fulfills our human need for inspiration, understanding, and community. Powerful tales ignite our brains and captivate our hearts.

The urge to tell stories is an essential part of who we are. 

Whether conveyed through language, art, or music, storytelling remains a universal human impulse and a timeless creative act. It is one of the most primal means of expression, identity, and bonding.

The Power of Storytelling

Explore the power of storytelling in business: enhance communication, build relationships, and captivate audiences. Discover how to craft compelling narratives that inspire and resonate with your listeners.

CSC098: Business Storytelling - Narratives at Work - SMU CAPE

"The ability to craft stories that educate, empower, and evoke emotions is an inherently human trait. 

When we embrace the power of storytelling, we become more effective communicators, more creative, empathetic, and compassionate."

Dan Sturdivant
Business Storytelling Narratives at Work
SMU Instructor