CSC098: Business Storytelling: Narratives at Work

Course Description

Examine and demonstrate how to use storytelling in business settings to communicate ideas, develop relationships, and engage audiences effectively. Learn how to tell engaging stories that motivate your audience and leave an impact.

Week 1

October 2

Introduction to Business Storytelling

Understand the fundamentals of storytelling and their impact on business.

Week 2

October 9

Crafting Your Organization's Story

Create a narrative structure for your company or organization.

Week 3

October 16

Brand and Sales "Story-Selling"

Create a powerful brand message and story-selling narratives to distinguish yourself and market products/services to prospective customers.

Week 4

October 23

Leadership Storytelling

Use storytelling to communicate effectively with your team, colleagues, and other stakeholders.

The workshop Starts October 2nd.