CSC098: Business Storytelling

Course Description

Examine and demonstrate how to use storytelling in business settings to communicate ideas, develop relationships, and engage audiences effectively. Learn how to tell engaging stories that motivate your audience and leave an impact.

Week 1

September 13

Introduction to Business Storytelling

Understand the fundamentals of storytelling and their impact on business.

Week 2

September 20

Telling Your Organization's Story

Understand the fundamentals of storytelling and their impact on business.

Week 3

September 27

Emotional Appeal in Business Storytelling

Use emotional appeal to engage and influence your audience.

Week 4

October 4

Brand Storytelling

Create a powerful brand message to distinguish yourself.

Week 5

October 11

Sales Storytelling

Market products and services to prospective customers.

Week 6

October 18

Leadership Storytelling

Use storytelling to communicate effectively with your team and colleagues.

Workshop Starts September 13th.