CSC098: Business Storytelling
CSC098: Business Storytelling
Course Description
Course Description
Examine and demonstrate how to use storytelling in business settings to communicate ideas, develop relationships, and engage audiences effectively. Learn how to tell engaging stories that motivate your audience and leave an impact.
Week 1
Week 1
September 13
Introduction to Business Storytelling
Introduction to Business Storytelling
Understand the fundamentals of storytelling and their impact on business.
Week 2
Week 2
September 20
Telling Your Organization's Story
Telling Your Organization's Story
Understand the fundamentals of storytelling and their impact on business.
Week 3
Week 3
September 27
Emotional Appeal in Business Storytelling
Emotional Appeal in Business Storytelling
Use emotional appeal to engage and influence your audience.
Week 4
Week 4
October 4
Brand Storytelling
Brand Storytelling
Create a powerful brand message to distinguish yourself.
Week 5
Week 5
October 11
Sales Storytelling
Sales Storytelling
Market products and services to prospective customers.
Week 6
Week 6
October 18
Leadership Storytelling
Leadership Storytelling
Use storytelling to communicate effectively with your team and colleagues.